April 29, 2021, 4:30 to 5:15pm PDT

In our April Smart Women/Savvy Money webinar, Desiree Doubrox will lead an informative and eye-opening discussion about Content Marketing. Join us to learn how to captivate and enthrall your ideal clients with great content that adds value to their life or work!

Content Marketing is any marketing effort that involves creating, publishing, and sharing content or media to acquire and retain customers. It's also a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content in a variety of formats—such as audio, video, white papers, ebooks, podcasts, articles, photos, blogs, etc.—to attract and retain a clearly defined audience and stimulate interest in products or services. Content marketing is important for every business and entrepreneur, and the return on investment can be phenomenal if executed correctly. Content marketing also provides additional benefits by supporting other digital marketing channels. It creates content for social media marketing and contributes to SEO by generating natural inbound links, building a library of content on your website that can be found by search engines. (In fact, for many companies the bulk of their SEO efforts focus on content marketing.)

Sign up to be part of the conversation on Thursday, April 29th at 4:30 p.m. PT. The webinar will be live and interactive, so bring your questions! It will also be recorded for later playback. So even if you can't attend in person, you can enjoy the discussion. Members of the Smart Women/Savvy Money Club are notified as soon as the recordings go up on our website—and about new webinars to come. Join the Club now and don't miss a thing!

About Our Guest
Desiree Doubrox

Desiree Doubrox has been a serial entrepreneur from the age of 12. Among the brands she has founded are Marina Mermaid, A Models Media, Lookin’ Good Productions, and Celebrity Auctions—to name just a few. After a successful career in real estate, including creating a seminar series called From Babies & Bills to Riches in Real Estate, Desiree launched An Empowered Woman in 2001. Originally meant to encourage women to invest in real estate, An Empowered Woman has grown into a global networking community and resource center for women professionals and entrepreneurs, coaching business women through webTV, radio shows, MasterMind groups, teleclasses, seminars, and live events. In 2011, she launched a nonprofit arm called Foundation of Empowered Women. Her newest project is Homwork, providing luxury working/living spaces for business women on a full-time, part-time, or drop-in basis. (Think Airbnb meets WeWork.) As an international speaker and supporter of women's causes, Desiree has been honored for six years with one of Los Angeles Business Journal’s “​Women Making a Difference​” Awards; she has also received four Bravo Awards from the National Association of Women Business Owners (NAWBO). A lifelong knowledge-seeker, Desiree believes every woman is empowered, and she works to create platforms for them to shine. (Now that’s empowering!)