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Content Marketing involves creating, publishing, and sharing content or media to acquire and retain customers. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content in a variety of formats (audio, video, white papers, ebooks, podcasts, articles, photos, blogs, etc.) to attract and retain a defined audience and stimulate interest. Content marketing is important for every business and entrepreneur, and the return on investment can be phenomenal if done well. Content marketing also supports other marketing efforts, creates content for social media marketing, helps SEO by generating inbound links, and builds a library of web content for search engines to find.

In our April Smart Women/Savvy Money webinar, Desiree Doubrox conducted an informative and eye-opening discussion about Content Marketing, including how to captivate and enthrall your ideal clients with great content that adds value to their life or work. Watch it now!

About Our Guest
Desiree Doubrox

Desiree Doubrox has been an entrepreneur from age 12. Brands she has founded include Marina Mermaid, A Models Media, Lookin’ Good Productions, and Celebrity Auctions—to name a few. In 2001, after a successful career in real estate, Desiree launched An Empowered Woman to encourage women to invest in real estate. The organization has grown into a global networking community and resource center for women professionals and entrepreneurs, coaching women through webTV, radio shows, MasterMind groups, teleclasses, seminars, and events. In 2011, she launched a nonprofit arm called Foundation of Empowered Women. Her current project is Homwork, providing luxury working/living spaces for business women on a full-time, part-time, or drop-in basis. An international speaker and supporter of women's causes, Desiree has been honored six times with the Los Angeles Business Journal’s “​Women Making a Difference​” award and has received four Bravo Awards from the National Association of Women Business Owners (NAWBO). A lifelong knowledge-seeker, Desiree believes every woman is empowered and works to create platforms for them to shine.