In our April Smart Women/Savvy Money webinar, Desiree Doubrox will lead an informative and eye-opening discussion about Content Marketing. Join us to learn how to captivate and enthrall your ideal clients with great content that adds value to their life or work!
Content Marketing is any marketing effort that involves creating, publishing, and sharing content or media to acquire and retain customers. It's also a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content in a variety of formats—such as audio, video, white papers, ebooks, podcasts, articles, photos, blogs, etc.—to attract and retain a clearly defined audience and stimulate interest in products or services. Content marketing is important for every business and entrepreneur, and the return on investment can be phenomenal if executed correctly. Content marketing also provides additional benefits by supporting other digital marketing channels. It creates content for social media marketing and contributes to SEO by generating natural inbound links, building a library of content on your website that can be found by search engines. (In fact, for many companies the bulk of their SEO efforts focus on content marketing.)
Sign up to be part of the conversation on Thursday, April 29th at 4:30 p.m. PT. The webinar will be live and interactive, so bring your questions! It will also be recorded for later playback. So even if you can't attend in person, you can enjoy the discussion. Members of the Smart Women/Savvy Money Club are notified as soon as the recordings go up on our website—and about new webinars to come. Join the Club now and don't miss a thing!