Content Marketing involves creating, publishing, and sharing content or media to acquire and retain customers. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content in a variety of formats (audio, video, white papers, ebooks, podcasts, articles, photos, blogs, etc.) to attract and retain a defined audience and stimulate interest. Content marketing is important for every business and entrepreneur, and the return on investment can be phenomenal if done well. Content marketing also supports other marketing efforts, creates content for social media marketing, helps SEO by generating inbound links, and builds a library of web content for search engines to find.
Desiree Doubrox leads an informative and eye-opening discussion about Content Marketing, including how to captivate and enthrall your ideal clients with great content that adds value to their life or work. Watch now!
SWSM Webinars are created especially for members of the Smart Women/Savvy Money Club. Create a free login at SWSMclub.com to view the full webinar.