What is Your Personality Type?

I’m not talking about your Myers Briggs. I’m talking of your fashion personality.

Believe it or not, we all have one. How you dress is an indication of how you would like the world to view you and how you view yourself. Understanding your fashion personality is key to successful shopping.

Based on my experiences and observations in shopping and working with clients, these are four types:



Slightly conservative towards fashion trends, you’re attracted to a tailored silhouette and understated details. You tend to shop at Banana Republic and Ann Taylor and like clothing labels Theory, Tory Burch, Bailey 44, and Elie Tahari. You desire sophistication in your clothing choices.


Very much a coquette with all of the frilly and playful details such as ruffles and lace. You prefer fluid silhouettes and subtle accessories. You appreciate vintage style and can spend all day at Anthropologie. Nanette Lepore, Tracy Reese, Shoshanna, and Kate Spade are your go-to labels. You desire the perception of grace and elegance in your fashion sense.


Skin and tight are your calling card. You have to show off the assets! Always in a classy way, of course. You are trendy and are always on the lookout for bold accessories and a slim silhouette. Your closet is made up of clothing from Bebe, Cache, and Haute Hippie. Diane von Furstenberg created the wrap dress with you in mind! You’re seductive in your clothing choices.


You prefer ballet flats and Puma’s over 5-inch stilettos any day. Some call you athletic or sporty, and your clothing mirrors that image. Shopping can sometimes be a chore, but you feel the most relaxed in clothing from J. Crew, Loft, and Gap. You live in James Perse Tees and Hudson Jeans. Soft textures and a layered silhouette define your relaxed look.

You are possibly thinking, “More than one describes me!” Just like with our actual personalities, we have dominant traits and passive traits. For example, my dominant fashion trait is Feminine; my passive is Classic. I allow the situation and occasion to determine the dominance of my style. Usually, having more than two style personalities can create conflict within your wardrobe; constantly questioning your purchases and proclaiming, “I have nothing to wear!” when you open your closet door. To solve this dilemma requires examining the motivations behind your purchases and taking a close look at how that item makes you feel. As a wardrobe consultant, I walk my clients through this process, providing an assessment of their lifestyle in order to determine their style goals. I welcome you to examine your wardrobe with a laser eye and edit it from anything that does not make you feel fabulous and confident. Life’s too short to hate your clothes!

About the Author

Jana Coke is the principal consultant in her eponymous full-service wardrobe consulting company, Jana Coke Style. Described as “the wardrobe whisperer,” she provides luxury shopping experiences and wardrobe solutions to women of influence. Her knack for purposeful shopping and coordinating a curated wardrobe was shaped by 20 years of professional experience in the fashion industry. Jana’s contributions to the Los Angeles fashion scene have been recognized in nominations for the 2017 and 2018 Los Angeles Business Journal Fashion Awards. She maintains partnerships with retailers including South Coast Plaza, Nordstrom, Escada, MaxMara, and Jimmy Choo. Jana is a licensed Christian minister who views her wardrobe consulting company as an extension of her ministry.