You might have heard of “the cloud” or “cloud computing”. At this point, it’s inevitable that the cloud is touching your business as well as your personal life.

Banking, medicine, commerce, education—to name just a few—all rely on “big data” and “the cloud” to provide us with service on demand. Even we—for instance, when we synchronize our computers and mobile devices—count on “the cloud” to keep us organized effortlessly.

So what is the cloud? What should you know, and why should you care?

Building your Digital Strategy

Back in the early days of digital content creation, computers and arrays of hard drives were so tiny, storage-wise, that it took rooms of servers and days to process, store, and access data. When the cost of storage dropped, and hardware and networks improved and grew in capacity, then remote location of storage became viable and—most importantly—reliable.

Confidence and economies of scale have compelled savvy companies to overhaul their hardware and software infrastructure with cloud platforms. The trickle-down effect of these factors now offers viable opportunities for small and medium-sized businesses, “solo-preneurs”, and consumers to take advantage of the cloud.

For a really long time, I refused to use the cloud. I avoided storing my data on offsite servers. Yes, I backed everything up. Some projects had double and triple back-ups—occasionally in multiple locations at the same time. It was that important. I felt like I needed to be confident that I could put my hands physically on my clients’ content and keep moving on their project. That’s called “maintaining ultimate control.”

But as I observed which companies were migrating, what they were migrating, and their rationales for doing it, I figured out strategies for how I could use the cloud to meet my own in-house needs and for client consultations.

Start exploring. You can, too!

About the Author

Entrepreneur and entertainment technology maven Zenobia Millet, a.k.a. the “Tech Diva”, is the founder of Media Technologies MarketPlace and host of the weekly online show, “Tech Diva & The Luxury Lifestyle.” Her show covers technology tools and toys, news and trends, and passionate living experiences with guests from around the world—interspersed with funk, acid, fusion jazz, and in-studio jam sessions.