As a financial planner, I am often asked: “How much money do I need to work with you?” or “Do you require a minimum amount of assets?”

It’s easy to understand why that question is asked so often. Traditionally, the financial services industry has placed a greater emphasis on what you have now vs. what you are trying to build and/or will have in the future.

Often times, there may be less focus on strategic and goals-based planning. Well, this is changing. True financial planning is about helping clients make better financial decisions to achieve their personal financial goals. This includes creating a better understanding of employee benefits, investment strategies, estate planning, risk management, tax planning, and, of course, personal and financial planning.

A Certified Financial Planner™️ helps people identify and prioritize their goals. They create roadmaps/blueprints to guide people and check in/monitor their progress. In short, they act as personal financial consultants.

Every financial planner at Urban Wealth holds a CFP® designation. This means job one for us is placing our client’s interests first. Here’s what that having that designation includes:

  • Financial advising: Broad-based expertise, usually assigned by a company and/or corporate partner; helps individuals identify assets and assigns specific assets to goals
  • Investment advising: Specific expertise in investments, including risk profiling, Investment Policy Statements, asset allocation recommendations, risk profiling and rebalancing strategies

Obtaining a Certified Financial Planner™️ (CFP®) designation requires all of the above—both financial advising and investment advising expertise—plus strategic and goals-based planning. These include tax and estate planning, investment planning, risk management and asset protection strategies, retirement planning, and lifestyle management.

At the end of the day, you deserve to have a financial planning approach that fits your needs. What’s most important is what you need and how your financial professional will work with you.